Art is visceral. It’s a very personal experience for every participant, from the casual viewer to each member of the corporate committee charged with the responsibility of its acquisition. Used properly, it is an amazingly powerful tool.
Art bypasses the intellect and goes straight to the heart. So, while we use spreadsheets and calculators, budgets and timelines, and work with architects and electricians, success ultimately flows from years of experience, a sensitivity to the client’s needs and objectives, and a passion for the art itself.
In a world filled with turmoil and uncertainty, people turn to art in order to bring a little beauty into their lives. Whether it’s a fine painting or just a bouquet of flowers, the need to experience something healing, or inspirational or just beautiful is universal.
When a corporation invests in art, it can be a powerful antidote to an otherwise sterile business presence.
It becomes a gift to a company’s customers and to the community.